Photographs and text by Ivano Adversi
Editing by Veronica Molese
In Brixton, the famous London block, you can pay with an alternative currency, the Brixton pound. The initiative was promoted by the international ecological movement, Transition Network, which supports development of local communities
Brixton markets are steeped in the history of the London district, south of the Thames. Most traders would never have had an opportunity here to continue the business, if it weren’t for the passionate local community and the campaign against the demolition of the buildings. Brixton Village Market Row was born, in fact, from the desire of many to take risks to create an independent space. The Brixton Pound (B£) is the currency of the neighborhood. Launched in September 2009 by the organization of the community guide, Transition Town Brixton, was now thought of as a way to help independent businesses in the area and to encourage trade and local production. Globally, there are many more local currencies, some have existed for a long time, others are more recent. In the UK, you can count Bristol, Cardiff, Cornwall, Exeter, Kingston, Lewes, Liverpool, Plymouth, Stroud, Totnes, e Worcester.
The B-pound is a true complementary currency, which supports and does not replace the British pound, and that gives local merchants and customers the ability to support each other, proudly maintaining their diversity. On watermarked paper banknotes are printed, instead of Queen Elizabeth, the faces of famous residents in the area, such as Vincent van Gogh and the writer and militant leftist Cyril Lionel Robert James, best known as CLR James. Currently, more than 250 shops in the neighborhood accept paper money, as well as payments through the corresponding electronic platform B £ pay-per-text, which allows payment via SMS from your mobile phone with a 10% credit in addition, ensuring the consumer a higher purchasing power.
In 2011, the graphic layout of the Brixton Pound was redesigned by a local creative studio, the This Is not Rock'n'Roll, which has further enhanced the characters in the different cuts coins. There on the 10 B£ is instantly recognizable David Bowie, on the five basketball player Luol Deng and on the 20 the WW secret Violette Szabo. A curiosity: with the occasion of the fifth anniversary of the creation of the B-pound, on the back of the banknote of five was given a sentence taken from the Capital of Karl Marx. The so namede artist special edition, has been printed out in limited amount, with a serial number on every bankonote. The Brixton Pound is available at local and online retailers through the official website (brixtonpound.org).
Ivano Adversi - terzotropico.eu
Camera: Olympus OM1 ED
Lens: Zuiko 12- 40 /2.8 PRO